Levi Strauss & Co. (LS&CO) is deeply committed to the relationship of trust we have with you - our consumers. For more than 155 years we have been creating authentic products by leading with our values. As we continue to innovate in how we bring our products to life online, we'll match cutting-edge technology with your privacy interests.
We want you to know what and how information is collected when you interact with our websites.
We will offer you choices about how your information can be used by us and our trusted business partners.
We will take reasonable precautions to protect information we collect about you on our websites through the use of secure technologies.
Any information that can be used to identify you is considered personally identifiable information or PII. This includes your name, physical address, e-mail, phone number, fax number, and credit card information.
Information we collect about your activities on our websites through the use of technology such as cookies and web beacons is referred to as browsing information. This browsing information is linked to an anonymous IP identifier and not to you personally. If for any reason your browsing information is linked to information that can personally identify you, we'll treat it as PII.
All information that you share about yourself, whether PII or not, in a public open forum - on a social network, in user-generated content elements of our websites, etc. - will be considered public information for the purposes of this policy. If you don't want it to be public, don't post it.
When you interact with our websites, we collect information from you. Our trusted business partners also collect information from you on our behalf in the course of helping us operate our websites and provide services of interest to you. Any reference to "we" or "us" may also refer to our trusted business partners. We also permit third-party advertising companies to collect your browsing information as well to provide ads on our behalf that are tailored to your interests. Click here for more information on interest based ads and your choices regarding your information.
In general, collection of your PII, browsing information and information you post may vary across our websites depending on the purpose and functionality of each site or each aspect of each site.
We use information collected on our websites for four primary purposes.
We may share your PII within our family of companies under common ownership, we do not share your PII with third parties for marketing purposes or other than as described in this privacy statement. Any trusted business partner receiving PII is contractually prohibited from discussing, disclosing or making any use of such PII except as directly necessary to provide us with the services for which we have contracted. We will get your consent first if at any time we would like to share your PII with other third parties for marketing purposes.
With your PII - like the information you give us to fulfill an order or sign up for an online offer or contest - we will always give you the right to change or correct your information and the choice of not hearing from us again. There are several ways you can control our use of any submitted PII in connection with promotional communications.
When you set up an account, or either click on "My Account" from any page or "Manage Your Account" from within the Help Desk area of one of our websites, you can access, correct or update your choices/settings.
If you receive email communications from us on behalf of any of our brands and want to opt out of receiving such communications in the future from that brand, you can opt out by clicking the "Unsubscribe" link at the bottom of the promotional email or by clicking on the "Unsubscribe" button at the bottom of any of that brand's websites.
If you have any difficulty managing your communication preferences, please email MBXLSAprivacy@levi.com.
We work with third-party advertising companies that may collect your browsing information in order to provide LS&CO and other advertisements of interest to you. We refer to this practice as interest-based advertising. We believe these interest-based ads are more useful to you than randomly-generated ads because they are tailored to your shopping and product interests as indicated by your browsing habits.
If you would like to learn more about interest-based advertising and see what choices you may have about how companies use your information, please go to http://aboutads.info/choices/. We do not operate or control this site, and are not responsible for the opt-out choices available there. In addition, if you opt-out of interest-based advertising on or through http://aboutads.info, it does not mean that you will no longer receive ads from LS&CO, as interest-based ads are only one form of advertising.
Finally, it is important to note that in most cases opting out drops an "opt-out cookie" on your browser. As a result, if you delete, block or otherwise restrict cookies or use a different computer or internet browser, you'll need to renew your opt-out choice.
Social Media provides tools that many of our customers use and enjoy, so we have partnered with Facebook to enhance your experience by helping you share the products you like with your friends and find out what they "like". We do this through the Friend's Store on levi.com. If you interact with our Friends Store or click on the Like button, you will essentially be using our website and Facebook at the same time but your "Friends" experience will be governed by the privacy and other policies of Facebook. So, the privacy settings you have chosen on Facebook will determine the degree to which your information is made public. We encourage you to choose your privacy settings accordingly.
When you visit our ecommerce sites, web beacons will recognize specific cookies that have been placed on your browser. Web beacons can convey information that a browser with a recognized cookie has accessed a page or a certain part of a page on our website, depending on where the web beacon is located on the website. For example, a web beacon located on our purchase confirmation page will record that a browser with a recognized cookie accessed that page which means that we can conclude that the browser was used to purchase a product. The web beacon does not, however, tell us that you specifically (by reference to PII) have purchased a product because the cookie is only the browser's identification card; it is not your personal identification card.
We use web beacons to measure the effectiveness of our advertising campaigns and to improve our websites by recognizing which pages are visited and whether those visits result in purchases. Web beacons also allow third-party advertising companies we work with to select and serve banner advertisements to your browser that you would be most likely to be interested in.
We allow certain companies to collect information from browsers of our websites to use to serve interest-based ads. These companies are usually third party ad servers, ad agencies, technology vendors or providers of sponsored content. Using cookies and web beacons, these companies collect data from a particular browser about web viewing behaviors over time and across unrelated websites and use such data to predict user preferences and to deliver advertisements to that browser which are calculated to target that browser's predicted preferences.
Information collected through cookies and web beacons to keep track of what products you viewed and purchased and what areas or pages you viewed on our websites is called "analytics data". We use analytics data to improve the design and content of our websites, to help us learn things like what pages are most attractive to all of our visitors and what promotions visitors like to see, and to gauge the success of our advertising campaigns
Interest-based advertising has become commonplace across the Web. It is the term we use for the activity that enables us to tailor ads to your interests and activities. Either LS&CO or third-party advertising companies we work with may look at your browsing activity, such as the types of content you access, ads you click on, and searches you conduct. We can then infer certain interests you have and place ads and offer you deals that meet your needs. Our goal for interest-based advertising is to show ads to people likely to be interested in the products we offer at LS&CO. Click Here to learn more about our practices with regard to interest-based ads.
The Friend's Store is a section on our levi.com website, offered in partnership with Facebook, that allows you to share the products you like with your friends and find out what they "like". If you interact with our Friends Store or click on the Like button on our levi.com website, you will essentially be using our website and Facebook at the same time but your "Friends" experience will be governed by the privacy and other policies of Facebook.